Smart and effective architecture is the foundation of all great digital experiences. Good architecture simplifies the UI to let content be king. Whether it’s designing a complex platform, or a navigation system, Bo believes good information architecture comes from deep insights of user behaviours. The first step to designing an effective and optimized information architecture is to listen to the users. Great architecture put content and interactions to the forefront while simplifies the interface to its bare essential. This is what Bo would like to call ‘un-interface’. As technology and design advance, we now have new touch-points and paradigms to establish our experience architecture with. With the use of touch screens, virtual and augmented realities, voice control, motion gestures and so on, insight driven architecture that deeply empathizes and inspires human and social interactions are becoming more and more important for brands we love.
For more information about UX Architecture, please click here to contact Bo.