Rickard’s Movember

Rickard’s Movember

Rickard’s is pitting ’stache against ’stache in a mega mo throwdown that stands to change the face of fashionable Canadian facial hair. The Molson Coors brand has teamed up with the Movember organization to help raise awareness about prostate cancer through a contest that’s encouraging Mo Bros and Mo Sistas across the country to pick a side and battle it out to see which moustache reigns supreme.

The contest is being promoted with a Gangs of New York-style online spot featuring two old-time moustached men facing off, as well as in-store with limited-edition cans representative of the four mos.

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