Too often, students see Macs as cool. They see PCs as old, reliable but not the coolest, latest technology. The key to this generation is that they are looking forward to their future and are very much in control of who they will be and what they will do. They still lack the desire to be financially responsible, but believe success is theirs for the taking and that their opportunities are endless and achievable. This is a generation of doers. We needed to create a conversation not about how things look, but about what things do. A conversation that will change what a PC says about who you are. We needed to make a PC stand for someone who is hell-bent on getting things done. Because Macs are for posers. And PCs are for doers.
DO or DIE was an experiment. Microsoft Windows took three Canadians and flew each of them to a foreign city with nothing but a laptop. Facebook users could follow, support and interact with the three survivors. They could also test their survival skills through a video game application.