Capture The Page

Capture The Page

Ikea is putting a modern twist on a very traditional with the launch of ‘Capture the Page,’ a national campaign to promote the release of its 2011 catalogue.

The campaign includes television, print, online and out-of-home creative touting the arrival of IKEA’s 2011 catalogue. Each execution also alerts readers to IKEA’s “Capture the Page” contest, an online initiative that invites consumers to upload pictures of their favourite images from the catalogue to a microsite, CaptureThePage.ca, for a chance to win a grand prize of a $10,000 gift card or one of 15 $500 gift cards.

The result, over 15,000 pages captured throughout the campaign.

IKEA CTP

IKEA CTP copy

IKEA CTP wire

 

IKEA CANADA - 60 years of the IKEA Catalogue